Designed with You in Mind
By Moshe Katz
CEO
Israeli Krav International


February 10, 2019, Salt Lake City, Utah, USA


Ever try using a new device, a new "App", or purchasing something online, and you just feel, this is not for me, this was not designed for me in mind, it is simply not user friendly for my level?

Ever try making a bank transfer, or putting together a "Do it yourself" piece of furniture and feeling so frustrated? Ever feel whoever designed this "easy to do" task was simply not thinking of me? 

Well I have and I know I am not alone, that is why I have made every effort to design our Krav Maga with you in mind.

Whom do I mean by "you"? All of us, regular people who are not super athletic, not candidates for the NBA or the next Olympic tryouts, not soldiers in the prime of their lives, but ordinary people with regular challenges. That is who I have in mind. 

There are martial arts schools which feel there is a need to put the student through a boot camp style workout. I understand and respect that, and some people need and want that challenge, but not everyone. There are actually people who thrive on being abused in some way, they want a military style drill sergeant to yell at them. They want to feel like they have survived "Hell Week" in the Marines. Again, I can understand that. 

But that is not the majority of the people, and that is not what most people need. 

Let us describe most people:

I have been teaching for more than 30 years, and I have been living this round for more than half a century, correct me if I am wrong, but...

most people 

Want to avoid pain.

Want to avoid getting hurt. 

Want to avoid discomfort on any level.

Do not enjoy being yelled at.

Do not enjoy being put down in front of their classmates.

Are self-conscious about their abilities.

Are afraid of failure. 

In fact this is so true for most people that most people will never enter a Krav Maga or self defense studio, and if they do, most people will leave very soon, or quit after a few lessons. 

Why is this a problem?

This is a problem because this is not the NBA or the Olympics, this is not an activity only for those who are highly motivated to excel in sports. This is an activity that should be viewed in the same way as learning to read and write, and do basic math, drive a car or use a computer. This is about survival, not excelling in an extracurricular activity.

A couple of days ago a brutal murder took place in Israel, a rape and a beheading. Our enemies are targeting everyone of us. Who will be next? Why are we not doing everything to be prepared?

We must increase awareness, self defense training must become the norm. Everyone, and that means everyone, should learn the basics. Part of making that a reality is making the training accessible to all. That is why our Krav Maga, IKI Krav Maga, is designed with you in mind, the regular person who does not have the time to earn a black belt or train to be a world champion fighter. We do not train champions, we train everyone, so that a 19 year old girl can take a walk in the park and not be raped, not be killed, not be beheaded by monsters. 

What will it take for people to wake up? What words are needed?

Silence. I have no more to say .


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Or is someone coming to save you?

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